If you are thinking about starting a microgreens business but are not sure how to actually sell what you grow, you are not alone. A lot of growers spend most of their time learning how to grow better crops, but sales is what turns microgreens into a real business . In this post, I am breaking down three simple and proven ways to start selling microgreens based on real world experience selling to multiple customer types, from direct customers to restaurants and grocery stores

If you’ve ever wondered how to actually get paying customers for your microgreens business, not just grow better trays, you’re not alone. Most microgreens content online focuses on growing, racks, lights, and yields. But the truth is, sales is what turns a hobby into a business that pays the bills . In this post, I’m breaking down practical restaurant sales advice from Oliver Homberg of Boston Microgreens , who built a $500,000+/year microgreens farm  selling almost exclusive

If you’ve ever felt unsure about how to approach restaurants, what to say to chefs, or how to deliver living microgreens without crushing them, you’re not alone. Selling to restaurants can feel intimidating at first, especially when you’re just starting out. But the truth is, in most markets, demand usually isn’t the real problem. After years in microgreens and countless conversations with growers, one thing is clear: technique, strategy, and product presentation  make the di